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Bridging My Worlds: Wellness and Strategy

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When I first began my journey into yoga and sound healing, I thought I was leaving my past life behind. For over 15 years, I worked in digital strategy and brand communications, helping organizations grow their reach. When burnout came knocking, I turned to wellness practices like yoga, meditation, and sound healing.


When burnout came knocking, I turned inward. Yoga, meditation, sound baths, and ancestral traditions became my lifelines. They led me to create Luna Serenity, a space for community healing and vibrational shifts. For a long time, I thought of this as a new chapter — separate from the years I had spent in the world of marketing and digital strategy.


But lately, I’ve realized something important: these two worlds aren’t separate at all.


Where the Threads Meet

This week, I had the honor of leading a session for the Women PalanteLevel Up Program, guiding Latina entrepreneurs through the essentials of building an online presence with confidence and clarity.


Johanna Olivas leading Women Palante Level Up workshop for Latina entrepreneurs
Selfie from the start of our session :)

At first glance, teaching about websites, Instagram bios, and content strategy might seem like a far cry from leading a sound bath or hosting a retreat. But being in that zoom room with a group of women ready to step into visibility, I realized: it’s all connected.


Both wellness and strategy are about alignment. In yoga, we align breath and body to find strength and ease. In digital strategy, we align mission and message so others can see our work clearly. Both are about finding clarity, creating consistency, and showing up in our truth.


Holding Both Worlds

For a long time, I felt like I had to choose — either be the wellness guide or the strategist. But the truth is, both are part of me.


🌙 Wellness keeps me grounded.

💻 Strategy keeps me sharp.


Together, they allow me to serve more fully.


When I guide someone in a meditation, I’m helping them connect inward. When I help a fellow entrepreneur build their online presence, I’m helping them connect outward. Both are about visibility — one is inner, one is outer.


Why It Matters

For women of color in business, especially Latina entrepreneurs, visibility is more than marketing. It’s about representation, credibility, and creating opportunities that ripple into families and communities. Building a strong online presence ensures that your mission and work are seen, trusted, and valued in spaces that have often overlooked our voices.


So whether I’m holding a crystal bowl or sketching out a content strategy map, my mission is the same: to help women feel grounded, confident, and seen.


A Vibrational Shift

Bridging my worlds isn’t about doing more — it’s about honoring the fullness of who I am and what I have to offer. It’s about recognizing that the same thread runs through all of it: connection, clarity, and care.


I’m grateful to walk this path, to support entrepreneurs in both their inner and outer journeys, and to keep weaving wellness and strategy together — one thread at a time.


Here’s to shining online and within.

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